{"title":"Optics","description":null,"products":[{"product_id":"r5-binoculars-8x42","title":"*R5 Binoculars - 8x42","description":"\u003cp\u003eBushnell binoculars deliver exceptional clarity, comfort, and reliability. Dielectric and PC3 Phase Coatings work together for bright, contrast-rich views, while EXO Barrier™ and a waterproof chassis keep your optics ready in any weather.\u003c\/p\u003e","brand":"Bushnell","offers":[{"title":"Default Title","offer_id":52141258506535,"sku":"BU-R5-842","price":199.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/3643\/0119\/files\/BINOS_R5-1042_10X42_ANGLE_7f7d80ce-4f7e-4280-8938-721c4e7f34dd.png?v=1790016218"},{"product_id":"r5-3-9x50-riflescopes","title":"*R5 3-9X50 Riflescopes","description":"\u003cp\u003eThe Bushnell R5 Riflescope gives hunters a clear advantage with fully illuminated reticles across the entire lineup. Whether you’re picking apart timber at dawn or stretching distance at dusk, the R5’s bright HD optics and illuminated aiming points help you make the shot when light is fading. The innovative illumination turret features an off position between each brightness setting, so you can quickly return to your preferred level without wasting time. Add in side focus for tack-sharp images, target turrets for repeatable precision, and Bushnell’s exclusive EXO Barrier® lens protection, and you have a riflescope built to outperform the competition. Backed by the Bushnell Lifetime Warranty, the R5 is made to deliver season after season.\u003c\/p\u003e","brand":"Bushnell","offers":[{"title":"Illuminated DOA-LRH800","offer_id":52141258539303,"sku":"BU-R5-3950S25","price":259.95,"currency_code":"USD","in_stock":true},{"title":"Illuminated Multi-X","offer_id":52141258572071,"sku":"BU-R5-3950S9","price":259.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/3643\/0119\/files\/R5-3950S25_ANGLE_V3_87002e9f-7a67-49c2-9718-9d3685ea2e14.png?v=1790016219"},{"product_id":"r5-broadhead-2-rangefinder","title":"*R5 Broadhead 2 Rangefinder","description":"\u003cp\u003eThe Bushnell R5 Broadhead 2 is engineered for bowhunters who rely on precise, immediate distance readings to make ethical shots. With ±0.3-yard accuracy out to 150 yards, a blazing 0.3-second response time, and an ActiveSync™ Display that automatically adjusts to ambient light, Broadhead 2 delivers the confidence you need at full draw.\\nUpgraded with EXO Barrier®, IPX4 weather protection, a new Fog Mode, and updated cosmetics, Broadhead 2 is built to enhance performance in adverse and unpredictable conditions.\\nThe new 2000-yard max reflective distance gives you the range to verify landmarks, terrain features, and long approach routes—all while staying optimized for real bowhunting yardages.\\nA streamlined grip, refined ergonomics, and the included Vault Lite Pack make it easier than ever to carry and deploy. Broadhead 2 brings together speed, accuracy, and durability for hunters who get close, move quietly, and rely on their gear when moments matter.\u003c\/p\u003e","brand":"Bushnell","offers":[{"title":"Default Title","offer_id":52141259227431,"sku":"BU-R5-2000BH","price":299.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/3643\/0119\/files\/R5_LRF_2000BH_FRONT_2.png?v=1790016235"},{"product_id":"rxe-mr1-enclosed-dot-sight","title":"RXE-MR1 Enclosed Dot Sight","description":"\u003cp\u003eThe Bushnell RXE is a fully enclosed red dot engineered for shooters who want zero-compromise reliability in rain, dust, and harsh real-world conditions. Its sealed housing keeps the emitter protected, ensuring a clear, dependable aiming point no matter the environment. Choose from three user-selectable reticles (3 MOA dot, 40 MOA circle, or circle-dot) to match your shooting style.\\nBuilt from lightweight but strong 7075-T6 aluminum, the RXE delivers durability without excess weight. Smart power features—including shake-awake, auto-brightness, and a lockout mode—extend battery life and prevent accidental activation. The exterior of the lenses are protected by EXO Barrier®, ensuring clarity in any environment.\\nEasy to mount on optics-ready platforms using the DeltaPoint Pro footprint, the RXE brings dependable performance to duty, training, or self-defense setups. And it’s protected for life with the Bushnell Lifetime Warranty.\u003c\/p\u003e","brand":"Bushnell","offers":[{"title":"Default Title","offer_id":52141259358503,"sku":"BU-RXEMR1","price":349.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/3643\/0119\/files\/BU_RXE_Reddot_Hero_Front.jpg?v=1790016236"},{"product_id":"r7-2-10x42-riflescope","title":"*R7 2-10x42 Riflescope","description":"\u003cp\u003eThe R7 2-10x42 delivers the versatility hunters need when one scope has to do it all. Whether you're hunting whitetails from a treestand, stalking mule deer in broken country, or covering mixed terrain out west, the 2-10x magnification range provides the ideal balance of speed and precision. ED Prime Glass enhances brightness and resolution during the critical first and last minutes of legal shooting light, while EXO Barrier® helps maintain a clear view through changing weather conditions.\u003c\/p\u003e","brand":"Bushnell","offers":[{"title":"Second Focal Plane MOA Reticle","offer_id":52141259292967,"sku":"BU-R7-21042A2","price":749.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/3643\/0119\/files\/BU_R721042A2_FrontR.png?v=1790016236"},{"product_id":"r7-binoculars-15x56","title":"*R7 Binoculars - 15x56","description":"\u003cp\u003eThe Ultimate Open Country Binocular.The R7 15x56 is built for hunters who measure their days in hours spent behind the glass. Designed for tripod-mounted glassing, it delivers exceptional reach, brightness, and image detail for locating game at extreme distances.The Match Pro ED 15x56 binocular also comes with our exclusive BridgeSet IPD stabilizer. The BridgeSet makes it so you can have a barrel angle stop that keeps your interpupillary distance from changing out in the field, prevents unauthorized adjustment, and also makes it easy to return to your setting quickly after storage. A first of its kind, the BridgeSet is like a zero stop for your binoculars.When covering massive country is the mission, this is the binocular built to do it.\u003c\/p\u003e","brand":"Bushnell","offers":[{"title":"Default Title","offer_id":52141259325735,"sku":"BU-R7-1556","price":899.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/3643\/0119\/files\/R7_1556_Bino_TOPDOWN.png?v=1790016236"},{"product_id":"r7-1-8x24-riflescopes","title":"*R7 1-8x24 Riflescopes","description":"\u003cp\u003eThe R7 1-8x24 was designed for hunters who spend their seasons in thick cover, dark timber, and tight shooting lanes. Its wide field of view at low-end magnification make target acquisition fast when game appears suddenly at close range, while 8x magnification provides enough reach for opportunities across clear cuts, burns, and field edges. ED Prime Glass delivers exceptional clarity in low light, while EXO Barrier® keeps your view clear when the weather turns. Built on a rugged 30mm tube and backed by the Bushnell Lifetime Warranty, it's ready for every hunt ahead.\u003c\/p\u003e","brand":"Bushnell","offers":[{"title":"MOA","offer_id":52141259686183,"sku":"BU-R7-1824A2","price":799.95,"currency_code":"USD","in_stock":true},{"title":"MRAD","offer_id":52141259718951,"sku":"BU-R7-1824M2","price":799.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/3643\/0119\/files\/BU_R71824M2_FrontR.png?v=1790016238"},{"product_id":"rxs-10-dot-sights","title":"RXS-10 Dot Sights","description":"\u003cp\u003eBushnell RXS-10 Dot Sights give you the speed, accuracy, and reliability you need. Compact and durable, they keep you on target in the field or at the range. Constructed using durable 6061-T6 aircraft grade aluminum, the lens housing features an oversized hood to mitigate glare and protect your lens. Side mounted battery ensures you don't lose your zero and shake-awake illumination ensures you're always ready. Easily mount for any application with the common DeltaPoint® Pro footprint for direct mounting or use the included Weaver low rise mount for use on rifles, shotguns, revolvers, or rimfire pistols. \u003c\/p\u003e","brand":"Bushnell","offers":[{"title":"Green Dot","offer_id":52141259424039,"sku":"BU-RXS10G","price":119.95,"currency_code":"USD","in_stock":true},{"title":"Red Dot","offer_id":52141259456807,"sku":"BU-RXS10R","price":119.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/3643\/0119\/files\/BU_RXS10G_wPlate_FrontR.jpg?v=1790016236"},{"product_id":"r7-binoculars-12x50","title":"*R7 Binoculars - 12x50","description":"\u003cp\u003eBuilt To Pick Apart Big Country. The R7 12x50 is designed for hunters who spend hours dissecting distant terrain and evaluating animals from afar. Increased magnification helps reveal subtle movement and fine detail while maintaining enough versatility for mobile hunting applications. When finding game is the priority, the 12x50 delivers.\u003c\/p\u003e","brand":"Bushnell","offers":[{"title":"Default Title","offer_id":52141259653415,"sku":"BU-R7-1250","price":699.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/3643\/0119\/files\/R7_1250_Bino_TOPDOWN.png?v=1790016237"},{"product_id":"r7-3-15x50-riflescopes","title":"*R7 3-15x50 Riflescopes","description":"","brand":"Bushnell","offers":[{"title":"First Focal plane \/ MOA","offer_id":52141259489575,"sku":"BU-R7-31550A1","price":899.95,"currency_code":"USD","in_stock":true},{"title":"First Focal plane \/ MRAD","offer_id":52141259522343,"sku":"BU-R7-31550M1","price":899.95,"currency_code":"USD","in_stock":true},{"title":"Second Focal plane \/ MOA","offer_id":52141259555111,"sku":"BU-R7-31550A2","price":849.95,"currency_code":"USD","in_stock":true},{"title":"Second Focal plane \/ MRAD","offer_id":52141259587879,"sku":"BU-R7-31550M2","price":849.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/3643\/0119\/files\/BU_R731550A1_FrontR.png?v=1790016237"},{"product_id":"r5-binoculars-12x50","title":"*R5 Binoculars - 12x50","description":"\u003cp\u003eBushnell binoculars deliver exceptional clarity, comfort, and reliability. Dielectric and PC3 Phase Coatings work together for bright, contrast-rich views, while EXO Barrier™ and a waterproof chassis keep your optics ready in any weather.\u003c\/p\u003e","brand":"Bushnell","offers":[{"title":"Default Title","offer_id":52141259391271,"sku":"BU-R5-1250","price":199.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/3643\/0119\/files\/BINOS_R5-1250_12X50_ANGLE_33289032-57de-46f8-a6cc-a0893d5b851d.png?v=1790016236"},{"product_id":"r3-6-18x50-riflescope","title":"*R3 6-18x50 Riflescope","description":"\u003cp\u003eThe Bushnell R3 Centerfire Riflescopes are purpose-built for hunters who need a dependable optic that performs from first light to last. With Multi-X and DOA Quick Ballistic reticle options, the R3 makes accurate shot placement simple — whether you’re hunting whitetail in timber or glassing open country. The rugged, waterproof 1-inch tube is built to handle recoil season after season, while fully multi-coated optics deliver crisp images in low light. Bushnell’s exclusive EXO Barrier® lens protection repels water, oil, and debris, keeping your view clear in any condition. Backed by the Bushnell Lifetime Warranty, the R3 is ready for the hunt.\u003c\/p\u003e","brand":"Bushnell","offers":[{"title":"Default Title","offer_id":52141259620647,"sku":"BU-R3-61850S11","price":179.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/3643\/0119\/files\/R3-61850S11_ANGLE_V4.png?v=1790016237"},{"product_id":"r3-1200-laser-rangefinder","title":"*R3 1200 Laser Rangefinder","description":"\u003cp\u003eThe Bushnell R3 1200 is the perfect entry into serious ranging. With accurate measurements out to 1,200 yards, ARC (Angle Range Compensation) for true horizontal distance, and a simple one-button design, it’s built for hunters who need confidence without complexity. Featuring EXO™ Barrier lens protection and backed by the Bushnell Lifetime Ironclad Warranty, the R3 is ready for every season.\u003c\/p\u003e","brand":"Bushnell","offers":[{"title":"Default Title","offer_id":52141259784487,"sku":"BU-R3-1200","price":199.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/3643\/0119\/files\/LRF_R3-1200_ANGLE_V2.png?v=1790016238"},{"product_id":"rxm-300-reflex-sight","title":"RXM-300 Reflex Sight","description":"\u003cp\u003eBuilt to work in any pursuit from competition to turkey hunting, the RXM-300 offers maximum field of view with our largest red dot window ever. A bright crisp 4 MOA dot with 12 brightness settings with an auto-ambient setting to changes brightness automatically based on environment. Protect and keep your glass clear with Bushnell's exclusive EXO Barrier™ lens coating that repels water, oil, dust and debris. The RXM-300 is ready to fit any firearm for virtually any application with its RMR footprint and included low and high weaver mounts. With battery life up to 35,000 hours and options like shake-awake and auto shut off timer to extend that time.\u003c\/p\u003e","brand":"Bushnell","offers":[{"title":"Default Title","offer_id":52141259751719,"sku":"BU-RXM300","price":299.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/3643\/0119\/files\/BU-RXM300_RXM300_LowMount_Hero.png?v=1790016238"},{"product_id":"r5-4-12x40-riflescope","title":"*R5 4-12x40 Riflescope","description":"\u003cp\u003eThe Bushnell R5 Riflescope gives hunters a clear advantage with fully illuminated reticles across the entire lineup. Whether you’re picking apart timber at dawn or stretching distance at dusk, the R5’s bright HD optics and illuminated aiming points help you make the shot when light is fading. The innovative illumination turret features an off position between each brightness setting, so you can quickly return to your preferred level without wasting time. Add in side focus for tack-sharp images, target turrets for repeatable precision, and Bushnell’s exclusive EXO Barrier® lens protection, and you have a riflescope built to outperform the competition. Backed by the Bushnell Lifetime Warranty, the R5 is made to deliver season after season.\u003c\/p\u003e","brand":"Bushnell","offers":[{"title":"Default Title","offer_id":52141259817255,"sku":"BU-R5-41240S25","price":269.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/3643\/0119\/files\/R5-41240S25_ANGLE_V2.png?v=1790016239"},{"product_id":"r5-1-6x24-riflescope","title":"*R5 1-6x24 Riflescope","description":"\u003cp\u003eThe Bushnell R5 Riflescope gives hunters a clear advantage with fully illuminated reticles across the entire lineup. Whether you’re picking apart timber at dawn or stretching distance at dusk, the R5’s bright HD optics and illuminated aiming points help you make the shot when light is fading. The innovative illumination turret features an off position between each brightness setting, so you can quickly return to your preferred level without wasting time. Add in side focus for tack-sharp images, target turrets for repeatable precision, and Bushnell’s exclusive EXO Barrier® lens protection, and you have a riflescope built to outperform the competition. Backed by the Bushnell Lifetime Warranty, the R5 is made to deliver season after season.\u003c\/p\u003e","brand":"Bushnell","offers":[{"title":"Default Title","offer_id":52141259850023,"sku":"BU-R5-1624S26","price":249.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/3643\/0119\/files\/R5-1624S26_ANGLE_V2.png?v=1790016239"},{"product_id":"r3-binoculars-8x42","title":"*R3 Binoculars - 8x42","description":"\u003cp\u003eBushnell R3 binoculars deliver exceptional clarity, comfort, and reliability. Featuring fully multi-coated optics for dependable light transmission, these binoculars provide clear views from dusk to dawn. Built to withstand rugged use, R3 binoculars feature a IPX7 waterproof and shockproof construction while EXO Barrier™ keep your lenses clear in any weather.\u003c\/p\u003e","brand":"Bushnell","offers":[{"title":"Default Title","offer_id":52141260013863,"sku":"BU-R3-842","price":129.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/3643\/0119\/files\/BINO_R3-842_8x42_ANGLE_V2.png?v=1790016239"},{"product_id":"r3-3-9x40-riflescopes","title":"*R3 3-9X40 Riflescopes","description":"\u003cp\u003eClassic all-around magnification for whitetail and general hunting\u003c\/p\u003e","brand":"Bushnell","offers":[{"title":"DOA Quick Ballistic","offer_id":52141259882791,"sku":"BU-R3-3940S11","price":149.95,"currency_code":"USD","in_stock":true},{"title":"DOA Quick Ballistic Ext Eye Relief","offer_id":52141259915559,"sku":"BU-R3-3940S11E","price":149.95,"currency_code":"USD","in_stock":false},{"title":"DZ22BDC","offer_id":52141259948327,"sku":"BU-R3-3940S4","price":149.95,"currency_code":"USD","in_stock":true},{"title":"Multi X","offer_id":52141259981095,"sku":"BU-R3-3940S3","price":149.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/3643\/0119\/files\/R3-3940S11E_ANGLE_V5_60340d4c-9d64-40b4-8382-9bdb32cd72c8.png?v=1790016239"},{"product_id":"r5-3-9x40-riflescopes","title":"*R5 3-9X40 Riflescopes","description":"\u003cp\u003eThe Bushnell R5 Riflescope gives hunters a clear advantage with fully illuminated reticles across the entire lineup. Whether you’re picking apart timber at dawn or stretching distance at dusk, the R5’s bright HD optics and illuminated aiming points help you make the shot when light is fading. The innovative illumination turret features an off position between each brightness setting, so you can quickly return to your preferred level without wasting time. Add in side focus for tack-sharp images, target turrets for repeatable precision, and Bushnell’s exclusive EXO Barrier® lens protection, and you have a riflescope built to outperform the competition. Backed by the Bushnell Lifetime Warranty, the R5 is made to deliver season after season.\u003c\/p\u003e","brand":"Bushnell","offers":[{"title":"Illuminated DOA-LRH800","offer_id":52141260046631,"sku":"BU-R5-3940S25","price":249.95,"currency_code":"USD","in_stock":true},{"title":"Illuminated Multi-X","offer_id":52141260079399,"sku":"BU-R5-3940S9","price":249.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/3643\/0119\/files\/R5-3940S9_ANGLE_V3_8a533419-c727-4194-8838-2141bc53f1b9.png?v=1790016240"},{"product_id":"r7-binoculars-10x42","title":"*R7 Binoculars - 10x42","description":"\u003cp\u003eThe Universal Hunter Standard. The R7 10x42 is the binocular hunters reach for when they need one optic capable of doing it all. From whitetails in the hardwoods to elk in the mountains and antelope on the prairie, it delivers the ideal balance of magnification, field of view, and portability for virtually any pursuit.\\nWith ED Prime Glass, field-flattener optics, and a rugged magnesium chassis, the 10x42 provides the clarity, comfort, and reliability hunters depend on season after season. Ready. Rugged. Reliable.\u003c\/p\u003e","brand":"Bushnell","offers":[{"title":"Default Title","offer_id":52141260636455,"sku":"BU-R7-1042","price":599.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/3643\/0119\/files\/R7_1042_Bino_TOPDOWN.png?v=1790016247"},{"product_id":"r3-binoculars-10x42","title":"*R3 Binoculars - 10x42","description":"\u003cp\u003eBushnell R3 binoculars deliver exceptional clarity, comfort, and reliability. Featuring fully multi-coated optics for dependable light transmission, these binoculars provide clear views from dusk to dawn. Built to withstand rugged use, R3 binoculars feature a IPX7 waterproof and shockproof construction while EXO Barrier™ keep your lenses clear in any weather.\u003c\/p\u003e","brand":"Bushnell","offers":[{"title":"Default Title","offer_id":52141260865831,"sku":"BU-R3-1042","price":129.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/3643\/0119\/files\/BINO_R3-842_8x42_ANGLE_V2_c4d18651-5b59-47f3-8756-94991479dbd2.png?v=1790016249"},{"product_id":"r7-4-20x50-riflescopes","title":"*R7 4-20x50 Riflescopes","description":"\u003cp\u003eThe R7 4-20x50 is the most capable riflescope in the R7 lineup for hunters pursuing game across expansive landscapes. Designed for mountain hunts, open basins, and long-range opportunities. 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Featuring Applied Ballistics Ultralite with Bluetooth app integration, it provides ballistic solutions out to 800 yards for precise shot placement. The R5 pairs to the Bushnell Ballistics App (available on iOS and Android), letting you create custom ballistic profiles and sync them directly to your device. Add in EXO™ Barrier lens protection, waterproof construction, and the Bushnell Lifetime Ironclad Warranty, and you’ve got a rangefinder that’s as tough and dependable as your hunt demands.\u003c\/p\u003e","brand":"Bushnell","offers":[{"title":"Default Title","offer_id":52141260669223,"sku":"BU-R5-2000","price":249.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/3643\/0119\/files\/LRF_R5-2000_ANGLE_V2_59b1830e-09db-4dff-9f5d-be2d8a1385ca.png?v=1790016248"},{"product_id":"r7-binoculars-10x50","title":"*R7 Binoculars - 10x50","description":"\u003cp\u003eMore Light. 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The innovative illumination turret features an off position between each brightness setting, so you can quickly return to your preferred level without wasting time. Add in side focus for tack-sharp images, target turrets for repeatable precision, and Bushnell’s exclusive EXO Barrier® lens protection, and you have a riflescope built to outperform the competition. Backed by the Bushnell Lifetime Warranty, the R5 is made to deliver season after season.\u003c\/p\u003e","brand":"Bushnell","offers":[{"title":"Default Title","offer_id":52141260833063,"sku":"BU-R5-61850S25","price":279.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/3643\/0119\/files\/R5-61850S25_ANGLE_V3_aa057dc3-8c4b-47fa-afd7-818fb9c61b18.png?v=1790016248"},{"product_id":"r5-binoculars-10x42","title":"*R5 Binoculars - 10x42","description":"\u003cp\u003eBushnell binoculars deliver exceptional clarity, comfort, and reliability. 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